Farida Sedoc – Social Capital

From November 9, Farida Sedoc will take over the mezzanine floor of the Stedelijk's new building with her monumental triptych Social Capital. Using photography, graphic design, textiles, and screen printing, Sedoc makes it tangible how social capital provides direction and paves the way to a shared future. Sedoc created this work on commission from the Stedelijk for IN SITU, a series that challenges a new generation of artists to experiment in one of the museum's largest intermediate spaces.

Intersectionality, the influence of the monetary economy, and heritage play an important role in Farida Sedoc's work. She reflects on the times we live in and explores how images function within communities. Themes such as solidarity, migration, activism, and economic inequality come together in her work. Against this backdrop, the title Social Capital refers to the network of relationships and mutual trust that brings a community together.

In Social Capital, Farida Sedoc shows how shared goals connect people. Each of the three works is based on a group portrait photo from her personal archive, revealing the power of collectivity and a shared sense of direction and connection. Social Capital shows people coming together, exchanging values, and building on each other within the community. The mezzanine of the Stedelijk offers space for the constant movement of groups: ever-changing in composition, but supported by the environment that brings them together.

ARTIST TALK

On February 1, Farida Sedoc and curator Mirelva Berghout will engage in conversation during an Artist Talk.

ABOUT FARIDA SEDOC

Visual artist Farida Sedoc works with various media to visualize polyphonic narratives. She uses elements from protest movements, countercultures, and subcultures, combining photography, graphic design, and screen printing techniques. Themes surrounding cultural identity and the dynamics between heritage, politics, and economics are recurring themes in her work, in conjunction with overarching historical events such as transatlantic trade and the socio-cultural dynamics that have emerged from it. In 2024, she won the Amsterdam Prize for the Arts in the Work of the Year category with People's Forum. Her work has been exhibited at the Van Abbemuseum (Eindhoven) and W139 (Amsterdam), among others. In 2020, the Stedelijk commissioned her to design a poster in solidarity with the Black Lives Matter movement and the fight against racism. This resulted in the purchase of the work No Justice No Peace (2020). The works Lobi e Meki Yu Yeye Gro – Light (2021) and Lobi e Meki Yu Yeye Gro – Dark (2021) are also part of the collection and are currently on display in the current collection presentation.